THE CRO SYSTEM™

EXECUTIVE REVENUE OPTIMIZATION SYSTEM

STOP GUESSING WHY YOUR COMPANY'S REVENUE ISN'T GROWING.

Find what's holding it back. Identify what it's costing you. Fix what matters first. Quickly improve the results.

The step-by-step revenue optimization system for sales leaders who need to make an impact—FAST.

GET THE COMPLETE CRO SYSTEM™ — $497

Revenue is a number. What's underneath it is the story.

Most companies know what their revenue number is. THE CRO SYSTEM™ gives leaders a structured way to investigate why it is happening—and what deserves attention first.

Why isn't revenue higher?   Where is revenue leaking?   What isn't converting?   Where is margin deteriorating?   Can the forecast be trusted?   What should leadership fix first?

FIND → FIX → AUTOMATE → CONVERT → MEASURE

Choose the level you need.

BUILD

$97

Know what to ask for.

Build your Revenue Data War Room and gather the reports and information needed to understand what is happening inside the revenue engine.

Revenue Data War Room checklist • Required reports and data sources • Department and ownership guidance • Structured collection process • Foundation for executive revenue analysis

GET BUILD — $97

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ANALYZE

$197

Know what to look for. Know what questions to ask.

Learn how to read what the information is telling you and where deeper investigation is warranted.

Executive report analysis guidance • What to look for in each report • Revenue red flags • Cross-report contradictions • Executive questions to ask

GET ANALYZE — $197

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LEAD

$297

Know what to do about what you find.

Turn analysis into action with the executive structure and tools to prioritize findings, establish accountability and drive execution.

Executive Revenue Playbook • Prioritization tools • Action planning • Leadership questions • Accountability and KPI tools • 30/60/90-day execution structure

GET LEAD — $297

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THE CRO SYSTEM™ — COMPLETE EXECUTIVE REVENUE SYSTEM

$497

BUILD IT. ANALYZE IT. LEAD IT.

Includes BUILD ($97 value) + ANALYZE ($197 value) + LEAD ($297 value) + Weekly Revenue Leadership KPI Scorecard. $591+ individual value.

GET THE COMPLETE CRO SYSTEM™ — $497

Built from executive experience.

THE CRO SYSTEM™ was created by Kimberly Roos from 35+ years of Sales and Executive Leadership experience across building products manufacturing, distribution, contractor and service organizations. Her leadership experience spans Sales, Sales Management, VP Sales, CRO, COO, President and CEO roles.

Need more than the system?

Through Construction Revenue Optimization™, Kimberly works with CEOs, investors and leadership teams to diagnose revenue leakage, identify growth opportunities and develop prioritized execution plans.

REQUEST A REVENUE RECOVERY CALL